Opening a TikTok Shop storefront takes a few minutes. Generating steady first sales takes a method. Here is the sequence we follow for every new launch, regardless of product category.
Pick the right launch product
Not every product in a catalog is equally suited to a first launch. Items that demonstrate well on video, that are understood in a few seconds without complex explanation, and that stay within impulse buy price range, almost always get better early results than technical or expensive products.
Structure the product listing before thinking about content
Publishing creator content toward an incomplete listing is like sending traffic to a closed door. Quality photos, a clear description, an up to date price and stock level need to be finalized before any content launch, since the platform evaluates content and listing as a single system.
Saturate the platform with content from the first weeks
Contrary to popular belief, there is no need to wait months before mobilizing a large number of affiliate creators. Broad sourcing from launch allows quick testing of several creative angles and identifying which ones convert, rather than betting on a small number of partners whose effectiveness is still unknown.
Measure, then concentrate effort
After a few weeks, certain creators and certain angles clearly stand out from the rest on conversion metrics. That is when effort should concentrate: renew partnerships with top performing creators, and consider a first TikTok Shop Ads campaign on the content that worked best.
- Choose a product that is easy to demonstrate and understand in seconds
- Finalize the product listing before any creator content launch
- Mobilize a large number of creators from the first weeks to speed up learning
This is the method that let a brand with no prior TikTok Shop sales generate over €5,000 in 25 days. You can read the full launch story in our case studies.