Understanding TikTok Shop, without the jargon.

Practical guides on the algorithm, creator affiliation, live shopping and TikTok Shop Ads, written from inside the platform.

TikTok Shop Ads TikTok Shop Ads: how to read a campaign dashboard without getting lost Aug 2, 2026 Affiliation How to effectively recruit affiliate creators on TikTok Shop Jul 30, 2026 Strategy TikTok Shop internationally: what changes from one market to another Jul 28, 2026 Product strategy How to choose the right products for TikTok Shop Jul 29, 2026 Live shopping GMV Max Live: understanding TikTok Shop's visibility programs Jul 27, 2026 Launch Launching your TikTok Shop storefront: the first weeks Jul 20, 2026 TikTok Shop Ads TikTok Shop Ads: how to structure your first ad campaign Jul 26, 2026 Strategy TikTok Shop coupons and exclusive campaigns: timing it right Jul 24, 2026 Optimization Shoppable video: what separates content people like from content that sells Jul 24, 2026 Optimization TikTok Shop product listings: what really makes the difference Jul 17, 2026 Affiliation Affiliate creators: how to write a brief that makes people want to sell Jul 16, 2026 Affiliation TikTok Shop affiliate commission: how to set it right Jul 14, 2026 Algorithm How the TikTok Shop algorithm really works Jul 12, 2026 Strategy TikTok Shop, Amazon, Shopify: which channel for which brand Jul 11, 2026 Optimization TikTok Shop logistics: what actually impacts your sales Jul 9, 2026 Strategy How long to become profitable on TikTok Shop Jul 8, 2026 Optimization Five mistakes that sink a TikTok Shop storefront Jul 5, 2026 Affiliation TikTok Shop creator affiliate programs: stop depending on 2 or 3 profiles Jul 3, 2026 Strategy Retaining TikTok Shop customers: turning a first purchase into a repeat buyer Jul 3, 2026 Data GMV, ROAS, ROI: the metrics to track on TikTok Shop Jul 2, 2026 TikTok Shop Ads TikTok Shop Ads budget: how to set the right starting amount Jul 21, 2026 Affiliation UGC creators or influencers: who to choose for TikTok Shop Jun 29, 2026 TikTok Shop Ads Spark Ads vs Shop Ads: the key differences Jun 25, 2026 Strategy Preparing for TikTok Shop's key commercial moments Jun 22, 2026 Live shopping TikTok Shop live shopping: the sales script that converts best Jun 21, 2026