Different strategies, built for each brand.

Mister Ludo sells clever kitchen tools, manual food processors, peelers, choppers, a range of products particularly well suited to live demonstration. The brand was already running live shopping sessions on TikTok Shop, but without structure: an audience that dropped off within minutes, no written sales script, and an irregular broadcast rhythm that prevented any real audience loyalty.

The diagnosis pointed to three areas of work: the narrative structure of the live, the broadcast rhythm, and the offer mechanics. We built a fixed weekly calendar, a looping sales script organized around flagship products, and focused work on the first two minutes of each session, the window during which a newly arrived viewer decides whether to stay.

ApyForme, a supplements brand, had historically concentrated its acquisition efforts on Meta. TikTok Shop remained an almost untapped channel, with monthly revenue around €5,000, far from reflecting the quality of its catalog.

Rather than starting from scratch, we built a dedicated affiliate creator group, briefed specifically on the product benefits and purchase objections typical of the supplements category. This group now feeds a steady stream of shoppable content, part of which is directly reused as creative material for ad campaigns.

TikTok Shop's exclusive campaigns and coupons also acted as a trigger here: placing a time limited offer at the right moment in the buying journey turned an interested audience into buyers, without permanently discounting the catalog price.

Le Roi des Affaires had never used TikTok Shop. The founder was already running regular lives on TikTok, with a real audience and a real talent for hosting, but had never thought to attach products to them. Those lives generated views and engagement, but never turned into sales.

The diagnosis was clear: the problem was neither the content nor the audience, but the complete absence of storefront integration. We rebuilt the strategy from the ground up: structuring the product catalog, systematically featuring products during every live, and setting up a real purchase journey designed to convert the audience that already existed rather than chase a new one.

Once that foundation was in place, results followed quickly. Brand image strengthened, customer satisfaction improved thanks to a finally clear purchase journey, and revenue started climbing. We then amplified that momentum with TikTok Shop Ads dedicated to the live sessions, and by leveraging TikTok Shop's exclusive marketing campaigns to gain visibility at key moments. That extra visibility had a direct effect on the account's reach: beyond sales, the brand gained over 15,000 followers over the period, an audience that now feeds every new live session.