Different strategies, built for each brand.

This kitchen utensils brand was already broadcasting live sessions on TikTok Shop, but without a method: the audience dropped off within minutes, there was no sales script, and an irregular rhythm prevented any loyalty from building.

We set a fixed weekly calendar, a looping sales script built around flagship products, and precise work on the first hundred and twenty seconds, the window where an audience decides to stay or leave.

The result: a recurring appointment the audience looks forward to, measurable attendance peaks, and a channel that became a predictable contributor to revenue.

This brand did not do live shopping. The founder was already running regular lives, with a real audience, but with no products attached: engagement, never sales.

We first integrated the brand into TikTok Shop and optimized its products: restructured catalog, reworked listings, a complete purchase journey. Then we explained exactly how live shopping works, through dedicated training sessions.

To sustain the pace, we set up live shopping hosts. The result: lives that sell on every broadcast, increased visibility through Ads and TikTok Shop campaigns, and revenue that doubled.