Different strategies, built for each brand.

This kitchen utensils brand was already broadcasting live sessions on TikTok Shop, but without a method: the audience dropped off within minutes, there was no sales script, and an irregular rhythm prevented any loyalty from building.

We set a fixed weekly calendar, a looping sales script built around flagship products, and precise work on the first hundred and twenty seconds, the window where an audience decides to stay or leave.

The result: a recurring appointment the audience looks forward to, measurable attendance peaks, and a channel that became a predictable contributor to revenue.

This account had never used TikTok Shop. The founder was already running regular lives, with a real audience, but had never attached products to them. Those lives generated engagement, never sales.

The problem was neither the content nor the audience, but the complete absence of storefront integration. We restructured the catalog, systematically featured products during every live, and built a real purchase journey.

Results followed quickly: a stronger brand image, growing revenue, and increased visibility through Ads and TikTok Shop campaigns that also drove the account's follower count up.